CRACKING OPEN THE CONVERSATION
We’re raising a glass to raising awareness. We believe the mental health crisis can be turned on its head with more awareness and more access.
Translation: We’re just getting started!
WHEN IT'S PERSONAL,
IT'S POWERFUL
At RationAle, mental health isn’t just a cause, it’s a crisis that hits close to home. As the number of people struggling continues to rise, we couldn’t just sit back.
We’re proud to launch Crush the Crisis, a bold commitment to spark the conversation, support our community, and remind the beer-drinking world (and beyond) that there’s a better way forward.
CHECK IN, BEFORE YOU DROP IN
Before you drop in on the next wave life sends, check in. Make the call, talk to your friends, ask for support... or be the support. Because mental health, like surfing, is about balance, awareness, and respect for the power in front of you.
In Foodland Hawaii locations, RationAle will donate $2.00 from every 6-pack to the Andy Irons Foundation. These funds support community-based programs for young people facing addiction, mental illness, and learning disabilities, while honoring the legacy of surfing legend Andy Irons.
POURING IT ON
One in five adults is currently navigating a mental health challenge and organizations like Portal Foundation are stepping up to meet that need with real support.
Portal Foundation is a dynamic nonprofit dedicated to creating safe spaces for healing, growth, and connection. Through impactful retreats, intentional community dialogues, and hands-on workshops, they’re equipping individuals with real tools to strengthen mental and emotional resilience.
As part of our ongoing Crush the Crisis initiative, we’re putting our money where our minds are by donating 1% of sales to fund these transformative experiences, and help bring more mental health resources directly into the communities that need them most.
Skip to 1:47 to hear our co-founder, Jamie, share how our 1% to Portal Foundation drives meaningful change.