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CRUSHING BOOZING RULES SINCE 2021



Culture may try to define the drinking rules, but we couldn't care less.

We make our own rules. And we live in the now.

Because today is a damn good day and we’ll crush it however we want.

OUR FOUNDING STORY



Jamie and his sons were sitting around the campfire having a few beers and talking about beer, naturally. His oldest was about to leave for college, so Jamie encouraged him to think for himself when it came to drinking alcohol, regardless of the peanut gallery's opinions. Making a rational choice feels pretty damn radical...so why not screw the rules, make that radical choice and own the moment? They got pretty fired up about the idea of crafting a non-alc beer that doesn't play by the rules. They started brewing RationAle and haven’t looked back since.
Jamie Fay
Co-Founder & CEO
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Jamie is the proud co-founder of RationAle. He took a risk and followed his entrepreneurial passion, investing everything into the small “fad” category that was once NA Beer. Since then, NA Beer has blown up, and Jamie is stoked to watch it skyrocket. He’s (obviously) a huge beer fan himself. On any given weekend, he’ll crush a couple RationAles, move into the high ABV Hazy IPA’s, then always come back for a RationAle as his nightcap. You’ll never meet a bigger craft brew fan, or a more rad and dedicated co-founder.
Wendy Pickett
Co-Founder & EVP of Sales
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Wendy is the co-founder of RationAle, and a sales superwoman. She took a risk and left her previous industry behind, putting all of her passion and trust into building RationAle into the brand it is today. She loves getting in front of customers to share the righteousness of a RationAle brew and creating a community of mavericks that drink how and when they want, without the booze pressure.

OUR BREW CRUSHERS

Maddie
Director of Marketing
Victoria
Regional Sales Manager
Justin
Regional Sales Manager
Zach
Creative Director
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Meet the man behind RationAle’s edgy design, Zach. He spends just as much time exploring design and new places as he does exploring new beers. Take a close look at the landscape collages on the RationAle cans and you’ll realize of lot of it comes from Zach’s own travels and trailblazing. He’s often on the go exploring new spots, but he’ll always be loyal to his home base, Colorado. It’s got mountains and great beer after all…what more could you ask for?
Carly
Sales Operations Manager
Adam
VP Wholesaler and Sales Operations
Billy
The Sales Hunter
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Billy loves nothing more than the hunt of the sale. And he enjoys selling nothing more than a non-alcoholic beer that not only pours and tastes like a classic brew, but makes a positive impact on entire communities as they change their approach to drinking. If you’re out west, you might just catch a glimpse of this sales stud driving like mad on the open road, covering 6,000 miles a month, closing accounts left and right, and slugging back RationAles. Keep your eyes peeled.
Tommy
Regional Sales Manager
Ryan
Regional Sales Manager
 

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