CRUSHING BOOZING
RULES SINCE 2021
Culture may try to define the drinking rules, but we couldn't care less.
We make our own rules. And we live in the now.
Because today is a damn good day and we’ll crush it however we want.
OUR FOUNDING STORY
Jamie and his sons were sitting around the campfire having a few beers and talking about beer, naturally. His oldest was about to leave for college, so Jamie encouraged him to think for himself when it came to drinking alcohol, regardless of the peanut gallery's opinions. Making a rational choice feels pretty damn radical...so why not screw the rules, make that radical choice and own the moment? They got pretty fired up about the idea of crafting a non-alc beer that doesn't play by the rules. They started brewing RationAle and haven’t looked back since.
You Brew You
We craft unmistakably great non-alcoholic brews that satisfy all your beer needs so that if you're not boozing at the moment, for whatever reason, you don't miss a thing. Since we launched, thousands of folks have been sipping, clinking, and crushing cans of RationAle. So rip into right now, your own way.